Our society communicates through forms of technological advancements that have emerged and rapidly grown throughout the public allowing such developments to become the new “norm”. These communal advancements include the internet as a means to stay in touch or professionally network ones’ self, as well as cell phones and the multi-features offered through the lab top. Such features give children the opportunity to view and comprehend messages that would otherwise be restricted.
Television is one of today’s most powerful mediums, but can it be used for good? Unfortunately, there have been an increase in con’s when evaluating media’s advertisements that are via commercials, popular television episodes, movies or video games. Pop Culture and media’s role in advertising plays a vast role upon our youths’ perception of self and our environment, especially how television currently operates and negatively affects our youth.
Since children are viewing television at such a young age, they are incapable to understand and disregard the advertising persuasion being shown. Also, they take in marketing messages much sooner than when they are developed, which influence how the child grasp the images shown. Additional affects include an increase in child violence and unsafe acts that the youth views and reciprocate into their lives, along with a decrease in the overall academic performance and school achievements.
Here are several factors that portrays just how influenced our youth is through methods of advertising and marketing
- The average American child may view as many as 40,000 television commercials every year
- Young children are not able to distinguish between commercials and TV programs. They do not recognize that commercials are trying to sell something
- In 1997, $1.3 billion was spent on television advertisements directed at children. Counting all media, advertising and marketing budgets aimed at children approached $12 billion
- Children who watch a lot of television, want more toys seen in advertisements and eat more advertised food than children who do not watch as much television